Robert Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University. Cialdini has spent his entire career researching the science of influence, earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. His books including, Influence: Science & Practice, are the result of decades of peer-reviewed research on why people comply with requests. Cialdini is also President of Influence at Work.
