Behavioral Insights for Cities
Last week, the Behavioural Insights Team (BIT) North America launched its first report on the application of behavioral science in US cities. It explores three key challenges faced by US cities: improving the take-up of services, building the best government workforce, and making government requests more effective. The guide is based on conducting 25 trials in midsized cities across the U.S. through Bloomberg Philanthropies’ What Works Cities (WWC) initiative. BIT also shared the What Works Cities online how-to guide to conducting low cost evaluations in cities.