Nudging Works. Now, Do More With It.
With the release of the SBST and BIT annual reports last week, Cass Sunstein takes a moment to reflect on the past, present, and future of behavioral science units in governments. The list of units and their achievements are growing, yet Sunstein acknowledges the reaction that this is “small-scale stuff”. He calls upon governments to increase application of behavioral science to tackle society’s most serious challenges.
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