A new report from The Behavioral Insights Team reveals problems with official statistics on calorie counting and how this may mislead attempts to curb obesity. Statistics show that calorie intake in Britain has decreased while obesity rates have increased, however BIT finds that national surveys are likely under-reporting calorie consumption. Improving the reliability of this public information will significantly impact where to focus the attention of obesity reduction efforts. The report was covered in several outlets including The Economist, BBC, and Vice.
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