Why Do People Make Mistakes When They Know the Right Answer?
On NPR’s this American Life, Ira Glass hands off to Malcolm Gladwell who digs into the case of Wilt Chamberlain and his foul throw technique. After improving dramatically by shooting underhanded, Chamberlain switched back to the conventional technique and his percentage plummeted back down. He knew he was making a mistake but did it anyway. Gladwell investigates why, with input from Richard Thaler. Thaler also weighs in on why football teams make draft decisions they know to be irrational, and why they insist on punting on fourth down.
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