Forbes explores a new initiative by ideas42 funded by the Laura and John Arnold Foundation focused on bringing behavioral research to states and municipalities
“The proof is very clear that with behavioral science you can create real and lasting changes in behavior,” according to Ted Robertson, managing director with ideas42. For instance, people will use less energy at home if utilities include a simple graph comparing their household’s consumption to their neighbors.’
Dan Ariely and Oren Bar-Gill weigh in on how people can sometimes find themselves in debt despite their best intentions:
[A]lthough in theory you’d like to take care of yourself in the future, when it comes to how you live your life, Now You matters more than Later You. So it’s tempting for Now You to buy stuff and force Later You to pick up the tab. Of course the problem is that we all become Later You, to whom the bills get sent.