Richard Thaler is Ralph and Dorothy Keller Distinguished Service Professor of Behavioral Science and Economics at the Booth School of Business at the University of Chicago. He is also director of the Center for Decision Research. Thaler studies behavioral economics and finance as well as the psychology of decision making, which lies in the gap between economics and psychology. He investigates the implications of relaxing the standard economic assumption that everyone in the economy is rational and selfish, instead entertaining the possibility that some of the agents in the economy are sometimes human. Thaler is the co-author (with Cass R. Sunstein) of the global best seller Nudge in which the concepts of behavioral economics are used to tackle many of society’s major problems.